JEST HARD TEA – A NEW RTD BEVERAGE FROM BIG DITCH!

Apr 09, 2026

Jest launch picture 1024x768 - JEST HARD TEA - A NEW RTD BEVERAGE FROM BIG DITCH!

BIG DITCH BREWING COMPANY
BREAKS NEW GROUND
WITH THE LAUNCH OF
JEST HARD TEA

Big Ditch Brewing Company today announced the launch of Jest Hard Tea, a bold new vodka-based beverage that marks the first non-beer brand in the brewery’s 12-year history.
Since opening in 2014, Big Ditch has defined itself by balancing innovation with hard work. After more than a year of intensive R&D, Jest Hard Tea arrives as a vibrant and refreshing alternative, crafted specifically for today’s evolving palate.
“We’ve always been about bold flavor and high drinkability,” said Matt Kahn, President and Co-Founder. “With Jest, we’re bringing our obsession with quality to the hard tea space. It’s not just another basic beverage—it’s a unique, spirit-based experience that pushes the envelope of what people expect from us.”

While best known for its flagship beers such as Hayburner American IPA, as well as its strong presence in the New York craft beer market, Big Ditch sees Jest as a natural extension of its innovation pipeline and a response to growing consumer interest in ready-to-drink beverages beyond beer.

Jest Hard Tea features a clean vodka base blended with real tea and fun fruit flavors. At 4.2% ABV, only 85 calories per 12-ounce can, and containing no bubbles, it’s built for backyard parties, beach days, tailgates or wherever good times call for something a little different.

The Jest lineup includes four exciting flavor profiles:

Raspberry & Elderflower, made with vodka and real black tea

Half & Half, made with vodka, real hibiscus tea, and pink lemonade

Peach & Blueberry, made with vodka and real white tea

Mango & Yuzu, made with vodka and real green tea

Jest Hard Tea will be available in 12-ounce four-packs of Raspberry and Half & Half, as well as in a “Varietea” eight-pack featuring all four flavors.

JEST Raspberry rendering 02 300x300 - JEST HARD TEA - A NEW RTD BEVERAGE FROM BIG DITCH!JEST HalfHalf rendering 02 300x300 - JEST HARD TEA - A NEW RTD BEVERAGE FROM BIG DITCH!  JEST VarieTeaPack Box02 small 300x271 - JEST HARD TEA - A NEW RTD BEVERAGE FROM BIG DITCH!

Release Events & Availability

Jest Hard Tea will be available to the public for the very first time on Thursday, April 9 at 5pm, with simultaneous release parties at Big Ditch’s Buffalo taproom (55 East Huron St.) and its new Lockport location (1 East Avenue). Customers visiting that day can be the first to sample the Jest lineup before it hits shelves at select liquor stores and bars across New York State shortly thereafter.

For more information, visit www.jesthardtea.com or follow the journey on social media at @jesthardtea.

Share